Peterborough Speedway Signs Earl Ireland Auto Sales to Sponsor Late Model Division

mitchell hood _2Anticipation is building.  The countdown is on and another season of action at Peterborough Speedway will take the green flag Saturday, May 17th. Opening night may still be a few weeks away, but the tight bullring on Mount Pleasant Road continues to make headlines with sponsorship signings and announcements.


Track owner/promoter J.P. Josiasse has brought Earl Ireland Auto Sales into the fold for 2014 as title sponsor of the Late Model division.  A former Pro Late Model and Super Late Model competitor, Ireland has provided sponsorship support for a number of drivers over the years and Josiasse says he’d proud to have him on-board as part of this year’s team.


“Peterborough Speedway has been very fortunate to have some local and regional sponsorship support over the years,” said Josiasse.  “This partnership with Earl Ireland Auto Sales is a perfect fit. During his driving career, Earl was a regular at a number of facilities across the province and we’re very excited to have him support our Late Model division for the 2014 season.


In business since 1997, Earl Ireland Auto Sales is now located at 3584 Highway 7 in Norwood, Ontario and offers a wide variety of gas and diesel engine 2 wheel drive and 4 x 4 trucks and SUV’s.  Whether you’re looking for a work truck or a family truck, they have what you’re after.  If it’s not on the lot right now, just discuss your needs with their helpful staff and they’ll let you when that truck arrives.  You can view just a sample of their available vehicles anytime by visiting or  Call 705.639.4343 or toll-free, 888.531.0000.


Bull Ring Bullet Points:  Fans can see some of the cars from Peterborough Speedway and pick-up a 2014 track schedule during this year’s racing preview event – Monday, April 28th to Sunday, May 4th – at Lindsay Square …Drivers and teams will get the chance to shake down their equipment prior to the 2014 season opener.  Peterborough Speedway will host an open practice session for all divisions Saturday, May 10th from 10:00 ’til 3:00.  There will also be track testing times booked for Tuesday, May 13th and Thursday, May 15th from 4:00 to dusk each day.

The new campaign at Canada’s Toughest 3rd of a Mile Paved Oval takes the green flag with the Country 105 Season Opener – with free spectator grandstand admission – Saturday, May 17th.  Fans will enjoy a full night of racing, plus an on-track autograph session.  Gates open at 4:00, with racing at 6:00.  There will also be Toonie Admission nights – presented by Pepsi – Saturday, May 31st, July 19th and August 16th.  Grandstand gates open at 5:00, with the first heat race rolling from the staging area at 6:00.


The highlight of every agenda is the annual running of the Autumn Colours Classic, presented by Lucas Oil Products.  This year’s edition hits the track October 10th, 11th and 12th.


Fans can always find the latest news at or following the track on Facebook or Twitter.  You can also download the free Peterborough Speedway app on your Smartphone.


Photo attachment:  Chris Mitchell collection

In addition to providing sponsorship for 2013 Late Model runner-up Chris Mitchell, Earl Ireland Auto Sales will be the Late Model division’s title sponsor at Peterborough Speedway in 2014.

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